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	<title>The San Jose Group</title>
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	<description>Convergent Marketing Solutions</description>
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		<title>The San Jose Group</title>
		<link>http://thesanjosegroup.wordpress.com</link>
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		<title>We&#8217;ve Moved!</title>
		<link>http://thesanjosegroup.wordpress.com/2011/12/08/weve-moved/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/12/08/weve-moved/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 15:31:36 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=740</guid>
		<description><![CDATA[In celebration of our 30th anniversary, the SJG blog has officially moved to a great new space.  All of our latest insights can be found at http://blog.thesanjosegroup.com/ As of December 8, 2011, this site will no longer be updated.  We look forward to seeing you at our new location!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=740&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Have you registered in SJG’s Giving as we Grow program?</title>
		<link>http://thesanjosegroup.wordpress.com/2011/11/28/have-you-registered-in-sjgs-giving-as-we-grow-program/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/11/28/have-you-registered-in-sjgs-giving-as-we-grow-program/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 18:20:06 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=737</guid>
		<description><![CDATA[  The San Jose Group has worked with numerous non-profit organizations in their marketing initiatives over the past three decades, and in honor of our 30th anniversary, we are celebrating by extending our services to support three non-profit organizations in their effort to create stronger awareness among diverse multicultural communities.   From now until December [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=737&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesanjosegroup.wordpress.com/2011/11/28/have-you-registered-in-sjgs-giving-as-we-grow-program/feed/</wfw:commentRss>
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			<media:title type="html">SJG Celebrates 30 Years</media:title>
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		<title>The Digital Behavior of Latinos in Entertainment Consumption</title>
		<link>http://thesanjosegroup.wordpress.com/2011/11/23/the-digital-behavior-of-latinos-in-entertainment-consumption/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/11/23/the-digital-behavior-of-latinos-in-entertainment-consumption/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 20:57:09 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=732</guid>
		<description><![CDATA[Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group If you want to understand and even influence new forms of behavior “on the go”, then Hispanics are a group to watch. They engage with mobile and online technologies at levels that often overindex the general market. According to Comscore and Emarketer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=732&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesanjosegroup.wordpress.com/2011/11/23/the-digital-behavior-of-latinos-in-entertainment-consumption/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>Cereal Snacks in the Hispanic Market: What They Like about Granola</title>
		<link>http://thesanjosegroup.wordpress.com/2011/11/17/cereal-snacks-in-the-hispanic-market-what-they-like-about-granola/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/11/17/cereal-snacks-in-the-hispanic-market-what-they-like-about-granola/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 22:10:29 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=728</guid>
		<description><![CDATA[Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group  Originally a 1890s American invention, granola bars are now associated with notions of “on the go” healthy nutrition. Given that U.S. Hispanics are attached to the delicious culinary traditions of their ancestral homelands, it may be surprising to learn that 78% of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=728&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesanjosegroup.wordpress.com/2011/11/17/cereal-snacks-in-the-hispanic-market-what-they-like-about-granola/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>SJG Celebrates 30th Anniversary, Announces Pro-Bono Program for Non-Profit Organizations</title>
		<link>http://thesanjosegroup.wordpress.com/2011/11/09/sjg-celebrates-30th-anniversary-announces-pro-bono-program-for-non-profit-organizations/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/11/09/sjg-celebrates-30th-anniversary-announces-pro-bono-program-for-non-profit-organizations/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 21:42:08 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=724</guid>
		<description><![CDATA[To celebrate 30 years of accomplishing unprecedented marketing results for its clients, The San Jose Group (SJG) is launching a pro-bono program, “SJG Giving as we Grow,” extending its services to three non-profit organizations to support their efforts in creating stronger awareness of their cause among diverse multicultural communities. From now until December 19, non-profit [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=724&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesanjosegroup.wordpress.com/2011/11/09/sjg-celebrates-30th-anniversary-announces-pro-bono-program-for-non-profit-organizations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">SJG 30th Anniversary</media:title>
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		<title>Hispanic Blogs: Branded Opportunities to Connect in the Digital Space</title>
		<link>http://thesanjosegroup.wordpress.com/2011/11/07/hispanic-blogs-branded-opportunities-to-connect-in-the-digital-space/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/11/07/hispanic-blogs-branded-opportunities-to-connect-in-the-digital-space/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 20:42:48 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=718</guid>
		<description><![CDATA[Tony D’Andrea, PhD Director of Research and Planning – The San Jose Group If you take the subway, chances are that you will see many Latino commuters accessing the Internet by means of their smartphones. According to Comscore and Emarketer studies, Hispanics overindex in many Internet activities: instant messaging and photo sharing (120-plus index points), [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=718&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesanjosegroup.wordpress.com/2011/11/07/hispanic-blogs-branded-opportunities-to-connect-in-the-digital-space/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<title>A Phenomenal Opportunity to Drive and Create New Business While Maintaining and Strengthening Relationships with Current Consumers</title>
		<link>http://thesanjosegroup.wordpress.com/2011/10/14/a-phenomenal-opportunity-to-drive-and-create-new-business-while-maintaining-and-strengthening-relationships-with-current-consumers/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/10/14/a-phenomenal-opportunity-to-drive-and-create-new-business-while-maintaining-and-strengthening-relationships-with-current-consumers/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 15:14:17 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=715</guid>
		<description><![CDATA[The make-up of the American marketplace is constantly changing and evolving.  Today, the Hispanic population has climbed to more than 50 million, and companies are beginning to realize the importance of this powerful market segment.  If one can develop brand loyalty with this booming consumer segment now, just imagine what the possibilities could be down [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=715&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://thesanjosegroup.wordpress.com/2011/10/14/a-phenomenal-opportunity-to-drive-and-create-new-business-while-maintaining-and-strengthening-relationships-with-current-consumers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">thesanjosegroup</media:title>
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			<media:title type="html">Consumer Loyalty Program</media:title>
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		<media:content url="http://blog.thesanjosegroup.com/wp-content/uploads/2011/10/Consumer-Loyalty-Program-2.jpg" medium="image">
			<media:title type="html">Consumer Loyalty Program 2</media:title>
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		<title>American Family Insurance Explores the Hispanic Interpretation of the American Dream in New Ad Campaign</title>
		<link>http://thesanjosegroup.wordpress.com/2011/10/05/american-family-insurance-explores-the-hispanic-interpretation-of-the-american-dream-in-new-ad-campaign/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/10/05/american-family-insurance-explores-the-hispanic-interpretation-of-the-american-dream-in-new-ad-campaign/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 21:19:11 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=708</guid>
		<description><![CDATA[Like many other foreign-born consumers living in the United States, Hispanics tend to have a strong appreciation of what the “American Dream” represents.  Often times coming from difficult situations in their native countries, their past experiences shape how they define the concept.  American Family Insurance, in partnership with The San Jose Group (SJG), explores this [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=708&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
<enclosure url="http://blog.thesanjosegroup.com/wp-content/uploads/2011/10/Driveway_Dreamer_005327E.mov" length="6502430" type="video/quicktime" />
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		<media:content url="http://1.gravatar.com/avatar/5ee6e8638ae7f43624179f201abe8783?s=96&#38;d=identicon&#38;r=G" medium="image">
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			<media:title type="html">American Family Insurance</media:title>
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		<item>
		<title>What Makes a Presentation Powerful?</title>
		<link>http://thesanjosegroup.wordpress.com/2011/09/22/what-makes-a-presentation-powerful/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/09/22/what-makes-a-presentation-powerful/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 22:01:37 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Hispanic advertising]]></category>
		<category><![CDATA[Hispanic marketing]]></category>
		<category><![CDATA[hispanic public relations]]></category>
		<category><![CDATA[multicultural marketing]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[The San Jose Group]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=704</guid>
		<description><![CDATA[Whether you’re a college student, CEO, or anywhere in between, there have most likely been multiple times in your life where you have needed to present information to others for one reason or another.  Whether to a group of four or 4,000, below are some keys to success as well as things to avoid when [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=704&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://blog.thesanjosegroup.com/wp-content/uploads/2011/09/shutterstock_45397063-300x200.jpg" medium="image">
			<media:title type="html">Powerful Presentation</media:title>
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		<media:content url="http://blog.thesanjosegroup.com/wp-content/uploads/2011/09/shutterstock_73273720-300x220.jpg" medium="image">
			<media:title type="html">Clutter</media:title>
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		<title>Connecting with the Hispanic Consumer: Community Relations and Cause Related Marketing</title>
		<link>http://thesanjosegroup.wordpress.com/2011/09/09/connecting-with-the-hispanic-consumer-community-relations-and-cause-related-marketing/</link>
		<comments>http://thesanjosegroup.wordpress.com/2011/09/09/connecting-with-the-hispanic-consumer-community-relations-and-cause-related-marketing/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 16:43:30 +0000</pubDate>
		<dc:creator>thesanjosegroup</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thesanjosegroup.wordpress.com/?p=691</guid>
		<description><![CDATA[We are all by now fully aware of the emerging Hispanic and multicultural market.  It seems as though everywhere we look we are seeing statistics on how the Hispanic population continues to rise; we also know that as marketers, we cannot ignore this booming segment.  The question then becomes how can you reach them and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=thesanjosegroup.wordpress.com&amp;blog=7011385&amp;post=691&amp;subd=thesanjosegroup&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Wayne Country Day School</media:title>
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