As the CTIA Wireless convention continues in Las Vegas, wireless providers are buzzing about the potential for profit behind wireless internet. Last year, consumers spent $41 billion on wireless Internet, up 28% from 2008. Several carriers are now investing in faster networks and phone models with increased online capabilities. It will be interesting to see how this evolution of wireless services affects the Hispanic market.
We already know that Hispanics who access the internet are likely to use their cell phone: 32% of online Hispanics use their mobile phone to access the internet vs. 20% of the general market (according to AOL’s Hispanic Cyberstudy). Since this tendency is already in place, the greater availability of reliable wireless internet service could help boost the number of Hispanics online even more.